A Blogs SEO should be taken care from initially stage of blogging to avoid the rework.
SEO, a three letter word is a big term to understand and achieve the mark which you are looking for.
Though I would like to mention, it’s not a rocket science at all, if efforts are on the right place.
Getting confused, initially is quite common. What to do and what not to.
Let’s be prepared to understand the actual concept of it, and there is no reason why you won’t be able to survive the roller coaster ride with an ease.
Why only few bloggers could able to understand it better than the rest and making most of it. Do they have in-built SEO super powers?
Not at all, isn’t it?
Reason is simple, instead rushing out and getting into, they actually understood the actual concept of Search Engine Optimization (SEO) very well. And worked accordingly.
Don’t rush for money, understand how Google ranks the pages and optimize your Webpages.
I repeat again, don’t just rush.
“Crawling in the right direction is better, than running into the wrong one”
So what are we waiting for, let’s dive into and make the most out of your blog content.
Let me mention few of the core points which increases the blogs SEO to be get found in search engines.
I am sure, you know this term very well. But are you overlooking it and just concentrating on creating the content.
You might have heard lot of times, “Content is King.”
And I too believe in this!
And I am sure you write extraordinary content which is crucial for the rankings.
But, one thing to mention, your extremely well written content will go nowhere if the “Keyword Research” is not proper.
Ranking on the first page of the search engine essential right?
Yes, it is. It describes how well we are blogging. And it happens gradually, don’t expect it overnight.
I believe keyword research is very crucial in On Page SEO. And if you understood the actual concept of keyword research better, you have won the half of the battle.
Use some great tools like Google Keyword Planner and SEMrush. These tools are are essential for getting relevant keywords with your targeted one.
And at the same time it will show you the approximate monthly searches and CPC(For banner Ads users) too.
Read This: Top Keyword Research Tools
Opting for a decent blogging platform is similarly important. Word Press is reliable to curate quality content.
This doesn’t mean that other blogging platforms don’t have the potential.
But, as of now, none are able to beat Word press. It is a largest CMS used all over the globe. That says the story and opt able.
WordPress.org a self hosted platform provides you full control over your blog. You can do SEO with the help of tools and nothing can be done without your permission.
And moreover, there are thousands of plugins available which will simplify you work in just few seconds.
So, it worthy to going with Word Press. Why to spend more time on doing things manually, when it can done in few clicks. Apart from this there are several advantages too.
After opting for a good and reliable blogging platform, now it’s equally very important that you have some compelling content into it.
People look for some extraordinary stuff, something unique. Your content should be your identity.
So, How do you do so?
Reading some books or some influencer’s blogs will give you a better idea.
Nothing works if you content is not mesmerizing. Curate the content which is spot on and useful for the reader with their minimal effort.
For example, if you write about some technical posts(How-To Guides), make sure you are too the point with the article. As we all know we need to be very careful in how to guides with screenshots for the content to be more explanatory.
We have to agree that a user don’t want to read a lot, they need solutions ASAP while looking for some solutions. And its would be quite wise to serve their needs.
Apart from the text content, visual content is similarly important. Its well said “a picture is worth thousand words”.
In the SEO industry, back links are the most heard word. Yes, they are really imperative. These are one more the most crucial ranking factors.
Quality back links improves the rankings and this in the major part of off-page SEO.
There are several ways to get the back links to your site, Guest Blogging and Blog Commenting are my favorite and looks more ethical instead buying those.
Now, as it’s just said don’t rush to buy the back links at all. I would not recommend at all. As some links can really damage your site and even get penalized by Google.
It’s always good to create some high quality back links for your awesome content.
A blogger should not underestimate the power of social media. In fact, amongst the Google 200 ranking factors, social signal are one of them.
That means more shares and likes you get, more your pages will rank on the upper squad of search engines.
Not just Google, most of the search engines like Bing, Yahoo, Ask.com and others consider this as a ranking factor.
Sharing the content at least once on the major social media platforms will help the rankings of your blog content.
Sharing your post are the most easiest and effective ways to boost your blog traffic.
Share it with the relevant audience, so that it should get more hits and the user stays for longer time on your blog.
By default, Word Press takes its own permalinks, which are not so useful in regards of search engine optimization. So make sure you change it by Navigating Settings – Permalinks from your Word Press dashboard.
And then time to switch to Custom Structure or Post Name.
A slug is one of the important part of on-page SEO and it’s play an important role to increase the SEO of your blogs. So, never underestimate it.
Small permalinks are always considered as good ones. And all you need to make sure that you use your focus keywords into it without any stop words.
Remove the stop words increases the SEO of the permalinks.
Now, if you have done some wrong in the past, then no worries those can be changed. But make sure you are applying redirections, so that you should not loose your existing rankings.
And if you have several such posts to be modified, never mind and I would recommend don’t mess into. All need to be make sure that the future posts has good permalinks with keywords.
If you are using wordpress and missing out the SEO plugins it offers, then I must say you are doing it wrong.
As we were discussing about Word press and some extraordinary plugins it provides.
Amongst them, SEO plugins could be extremely useful to optimize the pages for the search engine and at the same time for the readers as well.
Plugins Like Yoast can make you create the content with ease, without less bothering on onpage seo factors. As it automatically detects and indicates the SEO of a certain page and you can correct it immediately.
If you are missing any one of them, it’s high time to get those fixed sooner as possible to improve the blogs seo. Only Writing appealing content is never been enough, if your pages are not found. Fix and optimized your pages sooner as possible according to the ranking factors. Though there are several SEO factors, but above are the ones which generally get missed in the initial days of blogging.